Why it’s time to open a corporate Twitter account

200 million people worldwide use the micro-blogging service Twitter. So why are law firms so nervous about letting employees tweet?
Twitter: not just for geeks.
Twitter: not just for geeks.
NICHOLAS KAMM/AFP/GETTY

In the relatively short time since it was launched in 2006, Twitter has gained almost 200 million users worldwide, with a constituency of tweeters varied enough to include Arnold Schwarzenegger, Boris Johnson, the Royal Family and the irascible ghost of the deceased lexicographer Dr Samuel Johnson.

But despite its ubiquity and recent legal newsworthiness, the possibilities of Twitter have yet to be embraced wholeheartedly by law firms. Many individual lawyers have already recognised that tweeting is no longer just for geeks - that its brevity (messages are limited to 140 characters) and simplicity provides a useful tool with which to network, get early insider news or build a public profile.

Yet many law firms remain fearful of allowing employees the unregulated