The next time a giant Big Mac or Coke flashes into your mind when you’re staggering home from the pub, you may not simply have the munchies. And that picture of the model putting on Chanel — no, you’re not daydreaming.
A British startup has created a new advertising system that uses lasers to project images up to 200 metres tall from the sides of tall buildings, enabling advertisers to reach people from virtual billboards in the sky.
Passers-by will see each image for only between one tenth and a quarter of a second, as their eye catches the light from certain angles.
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Advertising agencies and big businesses have already signalled their interest, but skyline campaigners have branded the technology “greedy” and said that it
