British children are now watching only half as much “live” television every day as their parents.
A study by Ofcom shows that whereas adults still overwhelmingly prefer to spend their evenings watching scheduled TV, children are increasingly watching video clips online on YouTube and Vimeo.
The research illustrates how stark the gulf in viewing habits between the generations has become. Children aged between 11 and 15 watch an average of one hour and 32 minutes a day of live TV, compared with two hours and 58 minutes among adults.
Only 78 per cent of children aged 11 to 15 tuned in to live TV and almost half of them watched video clips online at least once a week, compared with only 20 per cent of