Amazon has unveiled its first smartphone, a device that the world’s largest online retailer hopes will delight users with a groundbreaking new 3D screen – and nudge its customers into buying yet more of its goods.
The Fire Phone, which will cost $199 in the US with a two-year contract, was unveiled tonight in Seattle by Jeff Bezos, the billionaire Amazon founder. Among its chief selling points is a new screen that renders 3D type images.
The feature, dubbed “dynamic perspective”, works because the phone has four cameras which track the position of its user’s head. Using this information, the Fire Phone can continuously alter the image on its screen, giving the impression of three dimensions.
The technology opens new possibilities in computer gaming, Amazon