Traditionally, December is considered to be the month during which the chasm widens between our attempts to be healthy and our acts of overindulgence — when faced with a stream of Christmas commitments we sacrifice a workout for the work party. However, a study published this year in the US by the National Institute on Aging has found quite the opposite — that people tend to exercise more on the days that they drink more, presumably in an attempt to maintain their status quo. This blurring of the line between having a healthy lifestyle and a hedonistic one has, according to a new global consumer report by the JWT Innovation Group, led to a third way of living: “healthonism”.
Healthonists do not rely on attempts