Shen Fei, a Beijing builder who puffed through two packs of cigarettes a day, tried his first electronic cigarette this year.
Now he has quit both tobacco and construction sites to focus full-time on vaping. “It’s a healthy product, and a new opportunity,” Shen, 25, said as he prepared to open the first vape shop in northern Beijing.
“We’ll target non-smokers too,” said An Mingyang, 24, his wife, who gave up teaching in a kindergarten to realise their dream. “We won’t sell to young kids, but if they’re 15 or 16 and look like adults, then why not?”
Excited by “Clean Lungs No 1” and other China-specific brands of e-liquid, the couple are confident of cashing in on the craze for vaping, which has finally