“Dave saved money on his car insurance at Moneysupermarket, and now he feels . . . epic.”
If you have yet to glory in “Dave” twerking in denim hotpants and platform stilettos to a Pussycat Dolls soundtrack in the latest advertisement from the price comparison website, plug “dave’s epic strut” into Google.
If you’re a Moneysupermarket shareholder, Google may be more of a worry than a diversion. The search giant stepped into the price comparison market in 2012 and now Numis is cautioning its clients that the City continues to underestimate its threat to the £1.4 billion FTSE 250 company.
David McCann — the broker’s analyst, not twerking Dave — pointed out that about 40 per cent of Moneysupermarket’s referrals come through Google, which apparently