More men than women in the “sandwich generation” provide day- to-day help for ageing parents while supporting their own children, a study indicates.
Nearly three quarters of fathers said that they helped to “maintain the well-being” of a parent or a parent-in-law compared with two thirds of mothers, according to Mintel, the market research company. Men were also more likely to support parents financially.
Overall, nearly four in ten did shopping for their parents, the most popular task, and the same proportion took parents for medical appointments. Nearly a third went with them on holiday.
Jack Duckett, a consumer lifestyle analyst at Mintel, said that today’s parents were increasingly under pressure to care for and support not only their own offspring but also ageing parents