To Gfinity and beyond, as eSports comes to AIM

Gfinity gamers can compete in online tournaments on eight games, including Call of Duty
Gfinity gamers can compete in online tournaments on eight games, including Call of Duty

A company behind the new phenomenon of competitive video gaming as a spectator sport is to join the junior stock market.

Gfinity, which runs tournaments in which gamers are watched while playing at sports stadiums and entertainment venues, is to raise funds to help to build a dedicated “eSports” stadium near London.

Gfinity is the brainchild of Neville Upton, who made £6 million selling a call centre business to Serco. He spotted that many of his call centre workers spent much of their time playing video games and decided to tap into the burgeoning market for tournaments that specialised in the pastime.

Investors in the company include Lawrence Dallaglio, the former England rugby captain, with a 1 per cent stake, and Nigel Wray, the owner